Umami of Japan is a Youtube Channel that introduces Japan's best
produce and flavors by actually visiting the birthplace of each ingredient.
Deep dive into the world of Japanese food and understand how our
commitment to quality is ingrained in our culture.
We hope this series will entice you to
try the Umami of Japan flavors for yourself.

Sweet, sour, spice and salt are the common principle flavors
which are common world wide, but UMAMI is a fifth flavor profile
that is unique to Japan.

This channel is about Japan's unique food culture
and our attitude towards manufacturing.
Our goal is to let people around the world know
and be interested in our products.

We would be grateful if you could feel the spirit of Japanese people's
commitment to manufacturing quality produce through this series.

We will visit various farms and factories all over Japan
and report on them while reporting on the throughts
and feelings of each farmer and manufacturer.

味には甘味、塩味、苦味、酸味が世界共通ですが
タイトルにある「UMAMI」とは日本独特の五番目の味です。

このチャンネルでは、日本独特の食文化やものづくりに対する姿勢を
世界の人々に発信し、興味をもって頂くことを目的としています。
日本人のものづくりにかける魂を感じていただければ幸いです。
日本全国、色々な産地を訪れての現地レポートや、
日本の食についての企画発信も行っていきます。

日本在住のタレントブロガー

Micaela（ミカエラ）

日本各地のトレンドや魅力を
SNSで発信し続けているブロガー。
TVタレントとしても活躍中！

She is a blogger who has been reporting on the trends and attractions of various parts of Japan through social media for over ten years, and is also active as a local TV personality.

株式会社オージーフーズ代表取締役
高橋徹

我々は３２年間、食品通販卸売を生業としており、様々な食べ物を取り扱ってきました。そして現在、国内約400の生産者様、メーカー様との取引をさせていただいております。その際、我々は現地に足を運んで現実、現場、現物を見聞きすることを基本としております。そして商品を扱わせていただくにあたり我々が特に意識していることは、生産者の皆様のモノづくりに対する「思い」をしっかりとおうかがいするということです。なぜならその商品が生まれ育った背景や歴史をおざなりにすると、いくらで仕入れるか、またいくらで売るかだけの話になりかねません。

生産者の方々との対話を通じて感じることは、日本のモノづくりに関する考えに敬意を払い、それを日本国内を含め世界に向けて発信することが、我々食品卸売業者の社会的使命の一つと考えています。そうしないと日本のお家芸であるものづくりが廃れていってしまう危機感を少しずつ感じています。

このチャンネルUmami of Japan は海外の方々に向けての番組に仕立てています。
海外でも通用するようになってきた日本独特の味「うまみ」をタイトルとしてます。
我々が誇る日本のうま味文化が認知され始めてるように
一人でも多くの方々に、日本のモノづくりについて知っていただきたいと思います。
そして興味をもっていただき、食べてみたい、さらには、その現場を見に行きたいと思っていただけるようになれば幸いです。
そのためにも心を込めて番組を作ってまいります。

いずれ遠くない未来に、多くの方々が日本の産地をおとずれ生産者の方々と語りあう姿を夢見て進めてまいります。どうぞよろしくお願いします。

We have been in the business of mail-order food wholesaling and have handled a wide variety of food products for the past 32 years. Through our years of business experience, we now work closely with around 400 farmers and manufacturers located all across Japan. We make it a rule to visit each site personally, to understand the environment, and to personally inspect the actual products we are selling. We are particularly conscious of properly conveying our partners’ feelings and passion towards their products to the customer. We do not believe in simply marketing and selling products, but rather in sharing with the world the background and history behind them.

As food wholesalers, we feel that it is our social mission to pay respect to Japanese ideas about manufacturing, and share this idea with not only the Japanese buyers, but buyers across the world. This is why dialogue with farmers and manufacturers plays a large role in our content as well. Without committing to this mission, we fear that over time, the heart and history in local food production businesses will slowly become obsolete.

As Japanese people, we are proud of the umami culture becoming recognized and gaining popularity overseas. This is why our channel, “Umami of Japan”, is designed to be a program for people overseas to learn about our history and culture on a deeper level. We hope that as many people as possible will learn about Japanese craftsmanship and become interested in it, learn to appreciate it, and even want to come and see it in action. For this reason, we will put our heart and soul into making this program.

We are moving forward with the dream that in the not-too-distant future, many people will be able to visit the production areas of Japan and talk with local producers themselves. Thank you, and please enjoy our content.